Designer Pop Up Store

I think this was such a brilliant idea! One of those, you don’t know why it was never done before! But anyway, the Designer Pop store in Sandton City this past weekend featured all the designers from SA Fashion Week, each with their stall selling their latest ranges..TO THE PUBLIC AT LARGE!I think this is the most important thing for me, the exposure to the ordinary folk on the street because Sandton City is a shopping hub for most people (love it or hate it).

Anyway, well done to the brains behind it, this will certainly help SA designers in putting their brands out there, I hope they were very aggresive in their marketing!


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